{"id":347,"date":"2026-09-02T15:29:01","date_gmt":"2026-09-02T15:29:01","guid":{"rendered":"https:\/\/estudionoh.com\/home\/?page_id=347"},"modified":"2026-09-17T16:00:09","modified_gmt":"2026-09-17T16:00:09","slug":"sabrina-mattos","status":"publish","type":"page","link":"https:\/\/estudionoh.com\/home\/projetos\/sabrina-mattos\/","title":{"rendered":"Projeto Dra. Sabrina Mattos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"347\" class=\"elementor elementor-347\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482ddd6 e-flex e-con-boxed e-con e-parent\" data-id=\"482ddd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e24a159 elementor-widget elementor-widget-html\" data-id=\"e24a159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n\r\n<header class=\"case-header\">\r\n  <div class=\"case-header__container\">\r\n    \r\n    <a href=\"\/projetos\" class=\"case-header__back\">\u2190 Voltar para todos os cases<\/a>\r\n\r\n    <div class=\"case-header__meta\">\r\n      <div class=\"case-header__tags\">\r\n        <span class=\"case-tag\">Redes Sociais<\/span>\r\n        <span class=\"case-tag\">Edi\u00e7\u00e3o de V\u00eddeo<\/span>\r\n        <span class=\"case-tag\">Design de Carross\u00e9is<\/span>\r\n      <\/div>\r\n      <span class=\"case-header__ano\">2026<\/span>\r\n    <\/div>\r\n\r\n    <h1 class=\"case-header__titulo\">\r\n      Sabrina Mattos: resid\u00eancia m\u00e9dica com irrever\u00eancia, afeto e zero clich\u00ea.\r\n    <\/h1>\r\n\r\n    <p class=\"case-header__lead\">\r\n      Uma m\u00e9dica residente em Ginecologia e Obstetr\u00edcia compartilhando aprendizados reais de plant\u00e3o. Criamos uma linguagem de carross\u00e9is e v\u00eddeos cheia de elementos, ritmo e espontaneidade, desmistificando a sa\u00fade da mulher com leveza e precis\u00e3o.\r\n    <\/p>\r\n\r\n    <!-- Ficha R\u00e1pida -->\r\n    <div class=\"case-specs\">\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Cliente<\/span>\r\n        <span class=\"case-spec__valor\">Dra. Sabrina Mattos<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Servi\u00e7os<\/span>\r\n        <span class=\"case-spec__valor\">Edi\u00e7\u00e3o de V\u00eddeos & Carross\u00e9is<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Especialidade<\/span>\r\n        <span class=\"case-spec__valor\">Ginecologia e Obstetr\u00edcia (GO)<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Ano<\/span>\r\n        <span class=\"case-spec__valor\">2026<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/header>\r\n\r\n<style>\r\n  .case-header {\r\n    width: 100%;\r\n    padding: 60px 24px 50px;\r\n    font-family: 'Poppins', sans-serif;\r\n    box-sizing: border-box;\r\n    background-color: #ffffff;\r\n    border-bottom: 1.5px solid #ececed;\r\n  }\r\n\r\n  .case-header__container {\r\n    max-width: 1140px;\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .case-header__back {\r\n    display: inline-block;\r\n    font-size: 13.5px;\r\n    font-weight: 700;\r\n    color: #8E0B50;\r\n    text-decoration: none !important;\r\n    margin-bottom: 30px;\r\n    transition: transform 0.2s ease;\r\n  }\r\n\r\n  .case-header__back:hover {\r\n    transform: translateX(-4px);\r\n  }\r\n\r\n  .case-header__meta {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    align-items: center;\r\n    margin-bottom: 18px;\r\n  }\r\n\r\n  .case-header__tags {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    gap: 8px;\r\n  }\r\n\r\n  .case-tag {\r\n    font-size: 12px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.06em;\r\n    color: #8E0B50;\r\n    background: rgba(142, 11, 80, 0.07);\r\n    padding: 5px 14px;\r\n    border-radius: 999px;\r\n  }\r\n\r\n  .case-header__ano {\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    color: #71717a;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.05em;\r\n  }\r\n\r\n  .case-header__titulo {\r\n    font-size: clamp(34px, 4.4vw, 58px);\r\n    font-weight: 900;\r\n    line-height: 1.1;\r\n    letter-spacing: -0.04em;\r\n    color: #000000;\r\n    margin: 0 0 24px;\r\n    max-width: 980px;\r\n  }\r\n\r\n  .case-header__lead {\r\n    font-size: clamp(17px, 1.3vw, 20px);\r\n    line-height: 1.6;\r\n    color: #38383e;\r\n    font-weight: 400;\r\n    margin: 0 0 44px;\r\n    max-width: 820px;\r\n  }\r\n\r\n  .case-specs {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 24px;\r\n    border-top: 1px solid #f0f0f2;\r\n    padding-top: 28px;\r\n  }\r\n\r\n  .case-spec__label {\r\n    display: block;\r\n    font-size: 11.5px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.08em;\r\n    color: #FB0B8D;\r\n    margin-bottom: 4px;\r\n  }\r\n\r\n  .case-spec__valor {\r\n    font-size: 15px;\r\n    font-weight: 700;\r\n    color: #111111;\r\n  }\r\n\r\n  @media (max-width: 800px) {\r\n    .case-header {\r\n      padding: 40px 18px 36px;\r\n    }\r\n    .case-specs {\r\n      grid-template-columns: repeat(2, 1fr);\r\n      gap: 20px;\r\n    }\r\n    .case-header__titulo {\r\n      font-size: clamp(26px, 7vw, 38px);\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b189788 elementor-widget elementor-widget-html\" data-id=\"b189788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n<div class=\"case-body\">\r\n  <div class=\"case-body__container\">\r\n\r\n    <!-- IMAGEM DE ABERTURA: CARROSS\u00c9IS E ROTINA -->\r\n    <div class=\"case-media case-media--full\">\r\n      <!-- Substitua pelo mockup de l\u00e2minas de carrossel ou visual de abertura -->\r\n      <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/mock-sa-carrossel-scaled.png\" alt=\"Carross\u00e9is e Conte\u00fado Sabrina Mattos\" class=\"case-media__img\">\r\n      \r\n    <\/div>\r\n\r\n    <!-- CAP\u00cdTULO 1: O N\u00d3 -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">01. O N\u00f3<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">A medicina al\u00e9m da frieza do jaleco branco.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          A rotina de uma resid\u00eancia m\u00e9dica em Ginecologia e Obstetr\u00edcia \u00e9 intensa por defini\u00e7\u00e3o: noites em claro, partos, decis\u00f5es em segundos e uma montanha de estudos di\u00e1rios. Boa parte dos profissionais do setor adota uma postura distante e formal nas redes, tratando temas essenciais do corpo feminino com palavras dif\u00edceis e diagrama\u00e7\u00f5es mon\u00f3tonas.\r\n        <\/p>\r\n        <p>\r\n          A Dra. Sabrina Mattos tinha o oposto disso na sua ess\u00eancia: uma energia viva, comunicativa, alegre e sem pudores de rir de si mesma. O desafio era traduzir os aprendizados t\u00e9cnicos da resid\u00eancia em conte\u00fado educativo envolvente, garantindo autoridade cient\u00edfica sem engessar sua espontaneidade natural.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <!-- DUO: ELEMENTOS VISUAIS & REELS \u00c1GEIS -->\r\n    <div class=\"case-media-duo\">\r\n      <div class=\"case-media\">\r\n        <!-- Mockup das l\u00e2minas internas dos carross\u00e9is cheios de elementos -->\r\n        <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/mock-sa-scaled.png\" alt=\"L\u00e2minas de carrossel com personalidade\" class=\"case-media__img\">\r\n    \r\n      <\/div>\r\n      <div class=\"case-media\">\r\n        <!-- Mockup do formato de Reels \/ v\u00eddeo com cortes r\u00e1pidos -->\r\n        <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/sabrina-mock-cel.jpg\" alt=\"Edi\u00e7\u00e3o de v\u00eddeo e ritmo de Reels\" class=\"case-media__img\">\r\n     \r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- CAP\u00cdTULO 2: O DESATE -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">02. O Desate<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">Camadas de elementos, dinamismo e escuta pr\u00f3xima.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          Constru\u00edmos uma linguagem pr\u00f3pria para os <strong>carross\u00e9is educativos<\/strong>: fugimos das telas beges pasteurizadas para adotar composi\u00e7\u00f5es com texturas, colagens e t\u00edtulos magn\u00e9ticos. As d\u00favidas mais comuns sobre ciclo menstrual, gesta\u00e7\u00e3o e sa\u00fade ginecol\u00f3gica s\u00e3o destrinchadas em passos visuais fluidos, que convidam \u00e0 leitura integral e ao salvamento.\r\n        <\/p>\r\n        <p>\r\n          Na <strong>edi\u00e7\u00e3o de v\u00eddeo<\/strong>, preservamos o timing c\u00f4mico e afetuoso da Sabrina. Trabalhamos cortes limpos, inser\u00e7\u00f5es pontuais de texto que refor\u00e7am a mensagem-chave e uma cad\u00eancia que dialoga tanto com quem \u00e9 estudante da \u00e1rea quanto com a paciente em busca de informa\u00e7\u00e3o confi\u00e1vel.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n\r\n    <!-- CAP\u00cdTULO 3: O IMPACTO -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">03. O Impacto<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">Conex\u00e3o que transforma seguidores em futuras pacientes.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          O perfil \u00e9 um ambiente livre de tabus ou julgamentos, onde temas sens\u00edveis s\u00e3o abordados com respeito, clareza e bom humor.\r\n        <\/p>\r\n        <p>\r\n          Ao construir essa presen\u00e7a aut\u00eantica logo durante a resid\u00eancia, a Dra. Sabrina j\u00e1 pavimenta uma rela\u00e7\u00e3o de profunda confian\u00e7a com o p\u00fablico, garantindo que o seu futuro consult\u00f3rio particular nas\u00e7a com uma fila de espera org\u00e2nica.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .case-body {\r\n    width: 100%;\r\n    padding: 70px 24px;\r\n    font-family: 'Poppins', sans-serif;\r\n    background-color: #ffffff;\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .case-body__container {\r\n    max-width: 1140px;\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .case-narrativa {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1.35fr;\r\n    gap: 60px;\r\n    align-items: flex-start;\r\n    margin: 70px 0;\r\n  }\r\n\r\n  .case-narrativa__step {\r\n    display: inline-block;\r\n    font-size: 13px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.1em;\r\n    color: #FB0B8D;\r\n    margin-bottom: 8px;\r\n  }\r\n\r\n  .case-narrativa__titulo {\r\n    font-size: clamp(26px, 2.5vw, 36px);\r\n    font-weight: 900;\r\n    letter-spacing: -0.03em;\r\n    color: #000000;\r\n    line-height: 1.15;\r\n    margin: 0;\r\n  }\r\n\r\n  .case-narrativa__col-right {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 20px;\r\n  }\r\n\r\n  .case-narrativa__col-right p {\r\n    font-size: 17px;\r\n    line-height: 1.7;\r\n    color: #38383e;\r\n    font-weight: 400;\r\n    margin: 0;\r\n  }\r\n\r\n  .case-narrativa__col-right strong {\r\n    color: #000000;\r\n    font-weight: 700;\r\n  }\r\n\r\n  .case-media {\r\n    display: flex;\r\n    flex-direction: column;\r\n    width: 100%;\r\n  }\r\n\r\n  .case-media--full {\r\n    margin: 40px 0;\r\n  }\r\n\r\n  .case-media-duo {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 28px;\r\n    margin: 40px 0;\r\n  }\r\n\r\n  .case-media__img {\r\n    width: 100%;\r\n    height: auto;\r\n    border-radius: 16px;\r\n    display: block;\r\n    background-color: #f2f2f5;\r\n  }\r\n\r\n  .case-media--full .case-media__img {\r\n    max-height: 600px;\r\n    object-fit: cover;\r\n  }\r\n\r\n  .case-media-duo .case-media__img {\r\n    height: 380px;\r\n    object-fit: cover;\r\n  }\r\n\r\n  .case-media__legenda {\r\n    font-size: 13px;\r\n    color: #767682;\r\n    margin-top: 10px;\r\n    font-weight: 500;\r\n  }\r\n\r\n  @media (max-width: 900px) {\r\n    .case-body {\r\n      padding: 40px 18px;\r\n    }\r\n    .case-narrativa {\r\n      grid-template-columns: 1fr;\r\n      gap: 24px;\r\n      margin: 50px 0;\r\n    }\r\n    .case-media-duo {\r\n      grid-template-columns: 1fr;\r\n      gap: 24px;\r\n    }\r\n    .case-media-duo .case-media__img {\r\n      height: 280px;\r\n    }\r\n    .case-media--full .case-media__img {\r\n      max-height: 340px;\r\n    }\r\n    .case-narrativa__col-right p {\r\n      font-size: 15.5px;\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1490bcf e-flex e-con-boxed e-con e-parent\" data-id=\"1490bcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c528ddb e-con-full e-flex e-con e-child\" data-id=\"c528ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3160689 e-con-full e-flex e-con e-child\" data-id=\"3160689\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e40b89 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"2e40b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Pr\\u00f3ximo&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Novo formul\u00e1rio\" aria-label=\"Novo formul\u00e1rio\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"347\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"2e40b89\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Projeto Dra. 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for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_36a5af4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 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o seu momento...\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Mensagem\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_839bcdf]\" id=\"form-field-field_839bcdf\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_c33908e elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_c33908e\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfJnLgtAAAAAHJwEwi4_S7MSW2ZlHpUVKWhNllN\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" 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Mande um e-mail para <a href=\"mailto:contato@estudionoh.com\" class=\"noh-info-link\">contato@estudionoh.com<\/a> ou nos chame no WhatsApp.\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Bot\u00f5es das Redes Sociais -->\r\n  <div class=\"noh-contato-info__redes\">\r\n    <a href=\"http:\/\/instagram.com\/noh.estudio\" target=\"_blank\" rel=\"noopener\" class=\"noh-social-btn\" aria-label=\"Instagram\">\r\n      <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"5\" ry=\"5\"><\/rect><path d=\"M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z\"><\/path><line x1=\"17.5\" y1=\"6.5\" x2=\"17.51\" y2=\"6.5\"><\/line><\/svg>\r\n    <\/a>\r\n    <a href=\"https:\/\/www.behance.net\/nohestudio\" target=\"_blank\" rel=\"noopener\" class=\"noh-social-btn\" aria-label=\"Behance\">\r\n      <svg viewBox=\"0 0 24 24\" 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