{"id":335,"date":"2026-09-02T15:21:36","date_gmt":"2026-09-02T15:21:36","guid":{"rendered":"https:\/\/estudionoh.com\/home\/?page_id=335"},"modified":"2026-09-13T01:51:04","modified_gmt":"2026-09-13T01:51:04","slug":"naju","status":"publish","type":"page","link":"https:\/\/estudionoh.com\/home\/projetos\/naju\/","title":{"rendered":"Projeto Naju"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"335\" class=\"elementor elementor-335\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f4a83 e-flex e-con-boxed e-con e-parent\" data-id=\"60f4a83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c7474 elementor-widget elementor-widget-html\" data-id=\"92c7474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n\r\n<header class=\"case-header\">\r\n  <div class=\"case-header__container\">\r\n    \r\n    <a href=\"\/projetos\" class=\"case-header__back\">\u2190 Voltar para todos os cases<\/a>\r\n\r\n    <div class=\"case-header__meta\">\r\n      <div class=\"case-header__tags\">\r\n        <span class=\"case-tag\">Identidade Visual<\/span>\r\n        <span class=\"case-tag\">Redes Sociais<\/span>\r\n        <span class=\"case-tag\">Dire\u00e7\u00e3o de Arte<\/span>\r\n      <\/div>\r\n      <span class=\"case-header__ano\">2026<\/span>\r\n    <\/div>\r\n\r\n    <h1 class=\"case-header__titulo\">\r\n      Naju: movimento, ritmo e cor rompendo a calmaria monocrom\u00e1tica do pilates.\r\n    <\/h1>\r\n\r\n    <p class=\"case-header__lead\">\r\n      Uma fisioterapeuta e instrutora de pilates come\u00e7ando do zero. Criamos uma identidade autoral que foge dos tons past\u00e9is \u00f3bvios e da coluna vertebral clich\u00ea, trazendo dinamismo org\u00e2nico, contraste vibrante e presen\u00e7a magn\u00e9tica para o digital.\r\n    <\/p>\r\n\r\n    <!-- Ficha R\u00e1pida -->\r\n    <div class=\"case-specs\">\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Cliente<\/span>\r\n        <span class=\"case-spec__valor\">Naju (Fisioterapia & Pilates)<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Servi\u00e7os<\/span>\r\n        <span class=\"case-spec__valor\">Identidade Visual & Redes<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Conceito<\/span>\r\n        <span class=\"case-spec__valor\">Fluidez Org\u00e2nica & Ritmo<\/span>\r\n      <\/div>\r\n      <div class=\"case-spec__item\">\r\n        <span class=\"case-spec__label\">Ano<\/span>\r\n        <span class=\"case-spec__valor\">2026<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/header>\r\n\r\n<style>\r\n  .case-header {\r\n    width: 100%;\r\n    padding: 60px 24px 50px;\r\n    font-family: 'Poppins', sans-serif;\r\n    box-sizing: border-box;\r\n    background-color: #ffffff;\r\n    border-bottom: 1.5px solid #ececed;\r\n  }\r\n\r\n  .case-header__container {\r\n    max-width: 1140px;\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .case-header__back {\r\n    display: inline-block;\r\n    font-size: 13.5px;\r\n    font-weight: 700;\r\n    color: #8E0B50;\r\n    text-decoration: none !important;\r\n    margin-bottom: 30px;\r\n    transition: transform 0.2s ease;\r\n  }\r\n\r\n  .case-header__back:hover {\r\n    transform: translateX(-4px);\r\n  }\r\n\r\n  .case-header__meta {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    align-items: center;\r\n    margin-bottom: 18px;\r\n  }\r\n\r\n  .case-header__tags {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    gap: 8px;\r\n  }\r\n\r\n  .case-tag {\r\n    font-size: 12px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.06em;\r\n    color: #8E0B50;\r\n    background: rgba(142, 11, 80, 0.07);\r\n    padding: 5px 14px;\r\n    border-radius: 999px;\r\n  }\r\n\r\n  .case-header__ano {\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    color: #71717a;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.05em;\r\n  }\r\n\r\n  .case-header__titulo {\r\n    font-size: clamp(34px, 4.4vw, 58px);\r\n    font-weight: 900;\r\n    line-height: 1.1;\r\n    letter-spacing: -0.04em;\r\n    color: #000000;\r\n    margin: 0 0 24px;\r\n    max-width: 980px;\r\n  }\r\n\r\n  .case-header__lead {\r\n    font-size: clamp(17px, 1.3vw, 20px);\r\n    line-height: 1.6;\r\n    color: #38383e;\r\n    font-weight: 400;\r\n    margin: 0 0 44px;\r\n    max-width: 820px;\r\n  }\r\n\r\n  .case-specs {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 24px;\r\n    border-top: 1px solid #f0f0f2;\r\n    padding-top: 28px;\r\n  }\r\n\r\n  .case-spec__label {\r\n    display: block;\r\n    font-size: 11.5px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.08em;\r\n    color: #FB0B8D;\r\n    margin-bottom: 4px;\r\n  }\r\n\r\n  .case-spec__valor {\r\n    font-size: 15px;\r\n    font-weight: 700;\r\n    color: #111111;\r\n  }\r\n\r\n  @media (max-width: 800px) {\r\n    .case-header {\r\n      padding: 40px 18px 36px;\r\n    }\r\n    .case-specs {\r\n      grid-template-columns: repeat(2, 1fr);\r\n      gap: 20px;\r\n    }\r\n    .case-header__titulo {\r\n      font-size: clamp(26px, 7vw, 38px);\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87321f elementor-widget elementor-widget-html\" data-id=\"f87321f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n<div class=\"case-body\">\r\n  <div class=\"case-body__container\">\r\n\r\n    <!-- IMAGEM DE ABERTURA: PADR\u00d5ES ORG\u00c2NICOS & MOCKUPS -->\r\n    <div class=\"case-media case-media--full\">\r\n      <!-- Troque pela imagem principal dos patterns e aplica\u00e7\u00f5es da Naju -->\r\n      <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/logos.webp\" alt=\"Universo Visual Naju Pilates\" class=\"case-media__img\">\r\n      \r\n    <\/div>\r\n\r\n    <!-- CAP\u00cdTULO 1: O N\u00d3 -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">01. O N\u00f3<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">O mar de mesmice do segmento de pilates.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          O nicho de fisioterapia e est\u00fadios de movimento costuma ser previs\u00edvel: tons neutros apagados, imagens gen\u00e9ricas de pessoas alongando em filtros bege e s\u00edmbolos id\u00eanticos repetindo ilustra\u00e7\u00f5es literais de v\u00e9rtebras ou flores.\r\n        <\/p>\r\n        <p>\r\n          A Naju estava iniciando sua jornada aut\u00f4noma e precisava de um posicionamento que espelhasse o pilates contempor\u00e2neo: uma pr\u00e1tica vigorosa, din\u00e2mica, que desafia o corpo e renova a mente. Nascer com visual tradicional seria aceitar ser invis\u00edvel nas redes e disputar apenas por pre\u00e7o de aula.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <!-- DUO: LETTERING & FORMAS ORG\u00c2NICAS -->\r\n    <div class=\"case-media-duo\">\r\n      <div class=\"case-media\">\r\n        <!-- Substitua pelo recorte do logo em lettering manual -->\r\n        <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/Naju-mock.webp\" alt=\"Lettering e Marca Manual\" class=\"case-media__img\">\r\n        \r\n      <\/div>\r\n      <div class=\"case-media\">\r\n        <!-- Substitua pelas aplica\u00e7\u00f5es em brindes e acess\u00f3rios (bolsa, caneca, leque) -->\r\n        <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/naju-leque.webp\" alt=\"Aplica\u00e7\u00f5es em produtos de rotina\" class=\"case-media__img\">\r\n        <span class=\"case-media__legenda\">Aplica\u00e7\u00f5es na rotina: ecobag esportiva, copo t\u00e9rmico e itens de est\u00fadio.<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- CAP\u00cdTULO 2: O DESATE -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">02. O Desate<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">Cor, ritmo e tipografia com inten\u00e7\u00e3o.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          Criamos um logotipo autoral em lettering curvo que traduz a sensa\u00e7\u00e3o de alongamento, controle e movimento cont\u00ednuo do corpo. A marca ganhou o apoio de formas l\u00edquidas sobrepostas, gerando padr\u00f5es gr\u00e1ficos que funcionam tanto como textura de fundo quanto como elemento de destaque.\r\n        <\/p>\r\n        <p>\r\n          A cartela de cores fugiu do lugar-comum ao combinar a calma do azul cer\u00faleo com o choque el\u00e9trico do verde-lima e a vibra\u00e7\u00e3o solar do laranja, ancorados por um marinho denso que traz seriedade cl\u00ednica.\r\n        <\/p>\r\n        <p>\r\n          Para o Instagram, desenhamos uma grade de posts din\u00e2mica com o lema <em>\"Eat. Sleep. Pilates. Repeat.\"<\/em>, estruturando layouts que alternam instru\u00e7\u00f5es posturais com designs de alto impacto, prontas para prender a rolagem do feed.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <!-- IMAGEM WIDE: FEED & POSTS -->\r\n    <div class=\"case-media case-media--full\">\r\n      <img decoding=\"async\" src=\"https:\/\/estudionoh.com\/wp-content\/uploads\/2026\/09\/naju-caneca.webp\" alt=\"Feed e Conte\u00fado para Redes Sociais\" class=\"case-media__img\">\r\n      \r\n    <\/div>\r\n\r\n    <!-- CAP\u00cdTULO 3: O IMPACTO -->\r\n    <section class=\"case-narrativa\">\r\n      <div class=\"case-narrativa__col-left\">\r\n        <span class=\"case-narrativa__step\">03. O Impacto<\/span>\r\n        <h2 class=\"case-narrativa__titulo\">Uma marca pessoal com estatura de est\u00fadio premium.<\/h2>\r\n      <\/div>\r\n      <div class=\"case-narrativa__col-right\">\r\n        <p>\r\n          Mesmo iniciando do zero, a Naju foi para as redes com uma linguagem de marca madura, memor\u00e1vel e extremamente contempor\u00e2nea.\r\n        <\/p>\r\n        <p>\r\n          A identidade n\u00e3o apenas atraiu alunas conectadas com autocuidado e bem-estar, mas estabeleceu uma percep\u00e7\u00e3o de valor elevada, transformando a instrutora em uma refer\u00eancia de est\u00e9tica e sa\u00fade ativa na sua pra\u00e7a.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .case-body {\r\n    width: 100%;\r\n    padding: 70px 24px;\r\n    font-family: 'Poppins', sans-serif;\r\n    background-color: #ffffff;\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .case-body__container {\r\n    max-width: 1140px;\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .case-narrativa {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1.35fr;\r\n    gap: 60px;\r\n    align-items: flex-start;\r\n    margin: 70px 0;\r\n  }\r\n\r\n  .case-narrativa__step {\r\n    display: inline-block;\r\n    font-size: 13px;\r\n    font-weight: 800;\r\n    text-transform: uppercase;\r\n    letter-spacing: 0.1em;\r\n    color: #FB0B8D;\r\n    margin-bottom: 8px;\r\n  }\r\n\r\n  .case-narrativa__titulo {\r\n    font-size: clamp(26px, 2.5vw, 36px);\r\n    font-weight: 900;\r\n    letter-spacing: -0.03em;\r\n    color: #000000;\r\n    line-height: 1.15;\r\n    margin: 0;\r\n  }\r\n\r\n  .case-narrativa__col-right {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 20px;\r\n  }\r\n\r\n  .case-narrativa__col-right p {\r\n    font-size: 17px;\r\n    line-height: 1.7;\r\n    color: #38383e;\r\n    font-weight: 400;\r\n    margin: 0;\r\n  }\r\n\r\n  .case-narrativa__col-right strong {\r\n    color: #000000;\r\n    font-weight: 700;\r\n  }\r\n\r\n  .case-media {\r\n    display: flex;\r\n    flex-direction: column;\r\n    width: 100%;\r\n  }\r\n\r\n  .case-media--full {\r\n    margin: 40px 0;\r\n  }\r\n\r\n  .case-media-duo {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 28px;\r\n    margin: 40px 0;\r\n  }\r\n\r\n  .case-media__img {\r\n    width: 100%;\r\n    height: auto;\r\n    border-radius: 16px;\r\n    display: block;\r\n    background-color: #f2f2f5;\r\n  }\r\n\r\n  .case-media--full .case-media__img {\r\n    max-height: 600px;\r\n    object-fit: cover;\r\n  }\r\n\r\n  .case-media-duo .case-media__img {\r\n    height: 380px;\r\n    object-fit: cover;\r\n  }\r\n\r\n  .case-media__legenda {\r\n    font-size: 13px;\r\n    color: #767682;\r\n    margin-top: 10px;\r\n    font-weight: 500;\r\n  }\r\n\r\n  @media (max-width: 900px) {\r\n    .case-body {\r\n      padding: 40px 18px;\r\n    }\r\n    .case-narrativa {\r\n      grid-template-columns: 1fr;\r\n      gap: 24px;\r\n      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value=\"335\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_36a5af4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_36a5af4]\" id=\"form-field-field_36a5af4\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Branding e Identidade Visual\">Branding e Identidade Visual<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"UI\/UX Design e Sites\">UI\/UX Design e Sites<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Redes Sociais\">Redes Sociais<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Design Gr\u00e1fico\">Design Gr\u00e1fico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Outros\">Outros<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tConta um pouco sobre o seu momento...\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Mensagem\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ce87aef]\" id=\"form-field-field_ce87aef\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_c1e72fb elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_c1e72fb\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfJnLgtAAAAAHJwEwi4_S7MSW2ZlHpUVKWhNllN\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" 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Mande um e-mail para <a href=\"mailto:contato@estudionoh.com\" class=\"noh-info-link\">contato@estudionoh.com<\/a> ou nos chame no WhatsApp.\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Bot\u00f5es das Redes Sociais -->\r\n  <div class=\"noh-contato-info__redes\">\r\n    <a href=\"http:\/\/instagram.com\/noh.estudio\" target=\"_blank\" rel=\"noopener\" class=\"noh-social-btn\" aria-label=\"Instagram\">\r\n      <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"5\" ry=\"5\"><\/rect><path d=\"M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z\"><\/path><line x1=\"17.5\" y1=\"6.5\" x2=\"17.51\" y2=\"6.5\"><\/line><\/svg>\r\n    <\/a>\r\n    <a href=\"https:\/\/www.behance.net\/nohestudio\" target=\"_blank\" rel=\"noopener\" class=\"noh-social-btn\" aria-label=\"Behance\">\r\n      <svg viewBox=\"0 0 24 24\" 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